The development process for the FLAWLESS Nu Razor was a little different. The project had the benefit of a clear and established brand identity, as well as fluid communication of user needs to marketing and design. The challenge was to deliver the performance the user desired at a compelling price point with a simple, clean, ergonomic, and on-trend form. To quote one user:
“It is such a close shave, it's not like anything I've ever used before”
– Alex F.