The development process for the FLAWLESS Nu Razor was a little different. The project had the benefit of a clear and established brand identity, as well as fluid communication of user needs to marketing and design. The challenge was to deliver the performance the user desired at a compelling price point with a simple, clean, ergonomic, and on-trend form. To quote one user:

“It is such a close shave, it's not like anything I've ever used before”

– Alex F.

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